RELATED: New LEGO Mario Expansion Sets Revealed for 2021
For the calendar year of 2020, LEGO revealed that its top-themed products were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends, LEGO Classic, and LEGO Super Mario. The success of the Super Mario set has allowed LEGO and Nintendo to continue to collaborate on more expansions.
Perhaps the success is not a surprise, as the Super Mario brand itself is so popular. However, the other aspect of the sales triumph may have to do with the blend of physical and digital capabilities of the Super Mario set. Leave it to Nintendo to add a new level of innovation, as it did not simply strike a deal with LEGO by bringing Mario to the mix with a simple do-it-yourself Mushroom Kingdom kit. The LEGO Super Mario set comes with an LCD screen and a speaker that interacts with the course, as well as a free app that helps with the course building and creativity.
In talking about the success of this specific kit, LEGO CEO Niels Christiansen made it clear that he and the team will likely blend the digital and physical world with kits like Super Mario’s in the future, as well.
MORE: Every Mario Platformer Ranked By How Long They Take To Beat
Source: VGC
